A well designed and well executed email marketing message reminds potential customers to visit your website. It also gives them the incentive to do so. Therefore, email marketing is like staying at the forefront of your customer’s mind. Here is the process that we follow to deliver our Email Marketing Services:
- Audience research and data collection: It is really essential to know the nature of your email recipients. This will help you to cater towards their attitudes, culture needs and expectations. Try to gather all the relevant information about your audience from your email signUp form.
- Analyze Goals and objectives: Most recipients spend no more than a couple of seconds when viewing an email. Hence, we design your email marketing campaigns in the most cohesive and compelling manner to engage your traffic.
- Email Design: The goal of an email is to trigger clicks and drive traffic to your site. The Designers of Best Web Solutions designs and structure your emails to cater towards your goals. In fact, we carefully place a strong call to action buttons and supporting images in your email designs.
- Optimization: All our email marketing campaigns take advantage of A/B testing options. Through it we can actually measure and optimize your click- through and open rates. In fact, nobody likes to receive an email that is not addressed to the specific needs. So, our designers send relevant messages to the users through the use of segmentation. We also use analytics and past user activity.
- Analysis and Reporting: We thoroughly analyze the finding and aim to understand user behaviour. Through analysis, we find the optimal time and frequency to distribute email marketing campaigns. Thus, you get the highest percentage of subscribers open and click- through your emails.